How would you distribute a film about the world’s largest film distributor?

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69 Responses to How would you distribute a film about the world’s largest film distributor?

  1. Ben says:

    By putting it on The Promo Bay! Also, project it onto the walls of the major copyright organisation head offices.

  2. Henrik says:

    By making it available as many places as possible for free, with donate options.

  3. Jeroen says:

    OF course, put it up on The Pirate Bay, but make on centralized page which offers donation options, possibly with donation incentives (much like kickstarter tiers): extra material, t-shirt, …

    Also, make the film available full-length on youtube.

    • simme says:

      Yep, we’ll post it on as many streaming and torrent sites we can, as well as on our own site.

  4. Brett says:

    Be everywhere. Use that as your guiding principal.

    If any distribution opportunity stops you from doing that, dont take it. If partnering with russian mobster torrents scares away the BBC, dont do it. If Sundance channel wants exclusivity, dont do it.

    Be agile and flexible and think about the long tail. How do you want people to find it in 5 years time?

    • simme says:

      thnks brett, ubiquity will be the guiding principle. This late into the production we won’t jump on any deals that would restrict the film from being shared as much as possible. Still waiting for those mobster proposals though ;)

  5. Nick says:

    Also promoting it through social media … especially on Facebook and Twitter and contacting the pirate parties would be a good idea, I am sure all the members will share, tweet, like and re-post it everywhere!

  6. Alexey says:

    Call me old-fashined, but I would really like some place online where I can *buy* a digital copy of the film, not just donate. It feels better, even if the end result is the same.

    • simme says:

      You’ll definitely be able to buy a DRM free stream or download.

      • Nico says:

        Whatever you do, make sure you get the support of your fans.

        Have a world-wide screening day, but let the fans organize it. For example, I’m sure many pirate parties could just book a full cinema (or even a lecture hall) and organize a public viewing. I remember seeing several free public viewings for the Zeitgeist movie:

        Don’t forget the importance of a hardcopy. There’s still a huge group of people that cannot be reached via the Internet. For example, my parents would never watch a movie from the Internet, they’d prefer watching it from their sofa on TV/DVD. The DVD could make a good christmas gift.

  7. Grant says:

    Didnt those who donated in the first place via kick starter receive a free copy?

  8. Martin says:

    Distribute it via any free channels, TPB, youtube, etc. but also make it available throughout history by incorporating it to several national archives protected by law :)

    I.e. if you could make it evidence in some case, shouldn’t it be filed and on request be accessible?

    • simme says:

      Not sure if the film would qualify as evidence but getting it into a bunch of national archives is an interesting idea.

      • Claus says:

        I think p2p will be the main archive in the future, but still, I think media institutions like Danmarks Radio and the BBC are better at distributing it, making it visible to new audiences. Not only and simply making it available. Any media institution will do, but in DK you should definately get it onto the free online player at and the BBC iPlayer in Britain together with the like in Sweden (you know i expect) and elsewhere.

        • Claus says:

          … They pay for material whilst still making it available to home audiences for free.

  9. Liss says:

    I’m a backer, and while the teeshirt is fine, what I really want is to see the film – when can we expect it? Truly no disrespect, but it’s been a while now. I wish you had gone for a higher budget, that would have allowed for greater speed, perhaps?

    I would have given more.

    • simme says:

      We hope to premiere early 2013. The crowdfunding budget is only a small part of the total budget and has nothing to do with the time frame. The biggest reason for the long process has been waiting for the Swedish court procedure to end. When we realease the film in a few months I will have been working on this for 5 years ;)

      • Liss says:

        That’s a long time, but think of it this way, regardless of the outcome, this has raised awareness and created change.

        That’s the best we can hope to you – and you have done that, and done it very well.

  10. Aran says:

    Another way would be to try to make it available to some cinemas with a message that it is possible to download this movie for free or donate for it.

    You could generate a DCP (Digital CInema Package) during post-production. And make the DCP available for free in the Internet so that cinemas could download it and show it.

    Another way would be to find some small cinema distributors in some countrys that would be willing to market your movie to some “Arthouse Cinemas”.

  11. Frenchguy says:

    Definitely crossmedia.
    Maybe you could split your film to create episodes to put it in video streaming sites. Suspense is often a good way to catch attention. Just a thought.
    Also, don’t forget subtitles ! Some amateur subtitles writers can help you with that all over the world.
    Can’t wait to see your job, man !

  12. Adam says:

    Have you tried taking contact to large, but internet-friendly corporations? Google comes to mind as a company with the power to publicize and an interest in alternative business models.

    Go to them as a film maker who would like to help them make a point about how people pay for films, and see if they can set you up with some kind of special youtube arrangement (that will also garantee another roundnof media buzz).

    Maybe more ambitiously, but not impossible would be Apple. While they might seem close, they’re quite progress on media pricing (at least historically) and we can be certain there are engineers within Apple (also higher ups) who would love to let TPbAFK be a pilot for donation-based payment (if the company structure then allows swift decisions on this scale is another matter)

    Finally amazon might be able to do some things. Again, masters of aggressive pricing, but also a big company with partners to think of.

    All the best, and on behalf of the future of the entertainment industry, may you have all the luck in the world.

    • simme says:

      I am working with Mozilla to explore news ways of documentary storytelling, hopefully that will lead to something.

  13. Leon says:

    Kudos for asking your community. Way to stay true to the spirit of TPB. In that same regard, I would think TPB could make quite the statement, while staying true to itself, by putting on a crowdsourced fundraising campaign via Kickstarter or IndieGoGo. You could put up a fun yet captivating campaign/promo video and state that all funds will go directly into promoting and advertising the doc to amplify it’s reach. Essentially proving people ARE willing to pay for good content and even pay to help promote it (opposite of the film industry that dumps millions into garbage no one wants to watch).

    I think going this route is an excellent way to incorporate the same principles that make TBP great. It also further proves to the entertainment industry (and others) that a new world exists, it’s supported, and it works. They just have to step outside of the box.

    Best of Luck!!!

    • Leon says:

      ….. So I just realized this was kind of already done on Kickstarter a while back. Maybe it could be repeated now that the film is close to finished?….

    • simme says:

      Thanks Leon! My dream is to exemplify that the new world you’re talking about really works. Thank’s for helping me prove it does.

      Another crowdfunding campaign? Inshallah!

  14. mattias says:

    youtube,vimeo,torrent have you tryed contacting any tv stations and radios i dont know how it works on tv but can you sell it to tv stations and still keep it free on the internet i heard that the documenerie good copy bad copy did pretty good on that point but i can be wrong but im gonna buy the movie when it comes out no matter what ;) sorry for my bad eng im from sweden

    • simme says:

      Yeah, Andreas, Ralf and Henrik who made Good Copy Bad Copy are good friends – I’m torturing them to teach me everything they know.

  15. mattias says:

    almost forgot are you gonna relese it on ?

  16. Nicolas says:

    You should seriously look at how Zombie Orpheus is actually producing and distributing their excellent movies. Take a look Journey Quest 2 being produced right and distributed as well. The movie is crowd funded and pushed to youtube episode by episode but they also sell dvds and special dvd packages as well. (journey quest 2 kickstarter project is here )


  17. brian says:

    I think u should do just like Ubuntu Linux do! digital movie 4 free on tpb! and a dvd copy for sell :)

  18. simme says:

    Sweet dude, thnks!

  19. xdragonforce says:

    Put it on! So It is kept forever!

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